Google has been putting some serious muscle into Analytics lately. I have never been so excited about statistics in my life, seriously. And yes, you did catch me reading the Google Analytics blog. I have long been a fan of Analytics, but these new features are pretty awesome. Let’s dig in.
This feature is for anyone needing help understanding how users navigate a website? Now, I can see how people navigate the website and where they leave.
More about Events Flow.
Measuring the value of social media has certainly been a challenge. Google Analytics Social Value quickly shows which networks are delivering the best results and which are converting to earn the most cash.
More about Google Social Value.
I saved the one that I am most excited about for last, Content Experiments. I was already ramping up to some A/B testing for a site that I run and this should make that process much less painful; so long that it works as it does in the video.
- Create a couple variations of an existing page.
- Add these pages to Content Experiments and decide how often to show the new pages.
- Add the generated code to the website.
- Sit back and let Google decide on a winner!
I will be trying this out soon and will post an update on how things go.
More about Content Experiments.
These are the 3 updates that I am most excited about. Let me know if you have a favorite that I did not mention.