As a designer I sometimes find myself immersed in the technicalities of how and forget about the practicalities of why. The goal of most websites is to connect with the end user in a meaningful way. Whoa, that sounds a little intimate, but it is true. We all become emotional about decisions and purchases that we have to make on and offline. It is our job as designers to not only create something that looks great, but also an experience strips away barriers between end user and the goal.
Human Factor’s International (HFI) has created some very creative videos explaining some simple ways that we, as designers, can make our websites better.
Steps to Persuasive Design with Dr. Eric Schaffer
7 principles that make your website more engaging with Dr. Susan Weinschenk
How to Design for Emerging Markets with Apala Lahiri Chavan
The ROI of User Experience with Dr. Susan Weinschenk
So, how are you building a better user experience? Do you agree with these videos? Or, do you have something to add? Please share in the comments below.
Thanks to @WT_Chambers for sharing these with me.
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